Chemical industries are in need of an alternative for fossil resources.
The Cell-U-Value initiative aims to reduce carbon emission from chemical industries while remaining economically competitive.
The initiative's objective is to develop sustainable cellulose-based chemicals.


Cell-U-Value aims to develop and utilize the capabilities of tertiary cellulose as a feedstock for biobased and sustainable chemicals to its fullest potential, and also to tackle and overcome the challenges coinciding with these processes. This fits perfectly in the description of the program line Circularity.


Functional production process from tertiary cellulose on a technical level


Lab-scale feasibility demonstration on the tertiary cellulose conversion to acetic acid by fermentation integrated with reactive extraction.


Strong perspective towards full scale value chain, both economically and environmentally.


Broad dissemination of knowledge across network.


  • RUG - Elchin Yazdi
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Elchin Jafariyeh Yazdi is a PhD candidate at the Rijksuniversiteit Groningen working at the forefront of the development of the Cell-U-Value initiative 


Link to Recell Homepage
Link to Rijksuniversiteit Groningen Website
Link to Nouryon Website

We invite institutions and companies from the paper industry, sewage treatment, waste treatment, and recycling industry to join us as partners of the Cell-U-Value initiative


Recell® is a cellulose product that greatly enhances the sustainability of industrial production. Recell® is used as a raw material and as an end product. 


Recell® is a product that can be widely used in the construction, infrastructure and chemical industries. We invite companies in these industries to realise the circular economy together.

Recell® is a development by Recell Group BV, an 

innovation-focused organisation utilising cellulose 

as an essential means in circular economy.  

One of the suppliers for Recell® is Cellvation®We share a similar vision and mission regarding cellulose in a circular economy

The Recell® trademark is registered at BOIP, reg. nr. 0988739.

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P.O. Box: Postbus 7560, 8903 JN Leeuwarden

© 2019 Recell® is a Trademark Brand by Recell Group BV.